Web Survey Bibliography
Relevance & Research Question: Interview duration is a central variable in Web survey design. For example, previous research shows that survey breakoff rates increase the longer a Web survey takes to be completed. Given the crucial role of duration, this paper addresses the question of which factors determine the interview duration in Web surveys.
Several factors on different conceptual levels contribute to interview length. First, on the level of survey and questionnaire design, overall length of the questionnaire, i.e. the number of questions, use of graphical elements, complex designs, and software choice contribute to this central characteristic. Second, different types of questions, e.g. open-ended questions, closed questions, questions arranged in grids etc., influence the time a respondent needs to respond. Finally, on the level of the individual, personal characteristics of the respondents have an impact on response speed. For example, previous research shows that older and lower educated respondents answer questions at lower speed. Also, the respondent’s motivation might affect response speed.
Methods & Data: In this paper we apply a broad methodological approach. First, we bring together the levels of survey design and individual explanations of interview duration. Second, we use data from 18 Web surveys on political attitudes and behavior of German Internet users conducted between 2009 and 2012. For each of these surveys we collected information on interview duration, survey and questionnaire design as well as on question and respondent characteristics. Data structure and theoretical approach require application of multilevel modeling.
Results: Preliminary analyses show that all levels explain parts of the variance in interview duration but that not all levels are of equal importance. Particularly, duration is influenced by questionnaire design as well as question and respondent characteristics. Among the latter, age and education stand out. Also, types of questions and their frequency affect interview duration.
Added Value: Enhanced knowledge of the factors explaining interview duration allows us to make informed design decisions and to further improve the quality of Web surveys. The multilevel method enables us to fit all explanatory variables in a single model and discuss respective results under control of the other parameters.
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Web survey bibliography - 2013 (465)
- The role of gamification in better accessing reality and hence increasing data validity ; 2015; Bailey, P.; Kernohan, H.; Pritchard, G.
- Rewarding the Truth; 2015; Puleston, J.
- Tailored fieldwork design to increase representative household survey response: an experiment in the...; 2015; Luiten, A.; Schouten, B.
- Challenges with Online Research for Couples and Families: Evaluating Nonrespondents and the Differential...; 2015; Busby, D. M.; Yoshida, Ke.
- Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?; 2014; Murphy, L.
- Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording...; 2014; Fazekas, Z., Wall, M. T., Krouwel, A.
- Asking Sensitive Questions: An Evaluation of the Randomized Response Technique Versus Direct Questioning...; 2013; Wolter, F.; Preisendoerfer, P.
- Developing an Inclusive Web Survey Design for Respondents with Disabilities; 2013; Jagger, J.; Schaad, A.; Davis, As.; Falcone, A. E.
- The Impact of Survey Communications on Response Rates and Response Quality; 2013; Barlas, F. M.; Falcone, A. E.; Bellamy, N. D.; Mack, A. R.
- The Smartphone Way to Collect Survey Data; 2013; Stapleton, C.
- A Glimpse Inside the Mind of a Respondent: Using Paradata to Improve Online Surveys; 2013; Pape, T.; Barron, S.
- Respondent Choice of Survey Mode; 2013; Fuchs, M.
- Mobile-Mostly Internet Users and Noncoverage in Traditional Web Surveys ; 2013; Antoun, C.; Couper, M. P.
- Pret met panels [Fun online]; 2013; Roberts, A., de Leeuw, E. D., Hox, J., Klausch, L. T., de Jongh, A.
- Leuker kunnen wij het wel maken. Online vragenlijst design: standaard matrix of scrollmatrix (We can...; 2013; Roberts, A., de Leeuw, E. D., Hox, J., Klausch, L. T., de Jongh, A.
- Development and validation of a single- item scale for the relative assessment of physical attractiveness...; 2013; Lutz, J.; Kemper, C. J.; Beierlein, C.; etc.
- Accounting for the Effects of Data Collection Method Application to the International Tobacco Control...; 2013; Thompson, M. E.; Huang, Y. C.; Boudreau, C.; Fong, G. T.; van den Putte, B.; Nagelhout, G. E.; Willemsen...
- A dual-frame sampling methodology to address landline replacement in tobacco control research..; 2013; McMillen, R. C.; Winickoff, J. P.; Wilson, K.; Tanski, S.; Klein, J. D.
- User Modeling via Machine Learning and Rule-Based Reasoning to Understand and Predict Errors in Survey...; 2013; Stuart, L. C.
- Measuring Mobile Phone Use: Self-Report Versus Log Data; 2013; Boase, J., Ling, R.
- How Sliders Bias Survey Data; 2013; Sellers, R.
- Does the first impression count? Examining the effect of the welcome screen design on the response rate...; 2013; Haer, R., Meidert, N.
- Survey Research Response Rates: Internet Technology vs. Snail Mail ; 2013; Lanier, P. A., Tanner, J. R., Totaro, M. W., Gradnigo, G.
- The impact of New Zealand's 2008 prohibition of piperazine-based party pills on young people'...; 2013; Sheridan, J., Dong, C. Y., Butler, R., Barnes, J.
- PRM144 – An adaptable methodology for the design, implementation and conduct of a web-based survey...; 2013; Yeomans, K., Kawata, A. K., Bassel, M., Burk, C. T., Daniels, S. R., Wilcox, T. K.
- The relationships among nurses' job characteristics and attitudes toward web-based continuing learning...; 2013; Chiu, Y.-L., Tsai, C.-C., Fan Chiang, C.-Y.
- Surveillance of patients post-endovascular abdominal aortic aneurysm repair (EVAR). A web-based survey...; 2013; Patel, A., Edwards, R., Chandramohan, S.
- How well do volunteer web panel surveys measure sensitive behaviours in the general population, and...; 2013; Erens, B., Burkill, S., Copas, A., Couper, M. P., Conrad, F.
- Tailoring mode of data collection in longitudinal studies; 2013; Kaminska, O., Lynn, P.
- Comparison of Three Modes for a Crime Victimization Survey; 2013; Laaksonen, S., Heiskanen, M.
- Community Life Survey: Summary of web experiment findings; 2013
- Does Stress Increase the Risk of Atopic Dermatitis in Adolescents? Results of the Korea Youth Risk Behavior...; 2013; Kwon, J. A., Lee, M., Park, E.-C., Park, S., Yoo, K.-B.
- The Short-term Campaign Panel of the German Longitudinal Election Study 2009. Design, Implementation...; 2013; Steinbrecher, M., Rossmann, J.
- Understanding Society Innovation Panel Wave 5: results from methodological experiments; 2013; Auspurg, K., Burton, J., Cullinane, C., Delavande, A., Fumagalli, L., Iacovou, M., Jaeckle, A., Kaminska...
- Bringing usability to pretesting of Business Survey Web Forms in Statistics Finland; 2013; Rouhunkoski, J.
- How do we Know Cognitive Interviewing is Any Good?; 2013; Willis, G. B.
- Survey optimisation considerations for Android, Apple and Windows 8 mobile devices; 2013; Owen, R.
- Speeding in Web Surveys: The tendency to answer very fast and its association with straightlining; 2013; Conrad, F. G.; Zhang, Che.
- About the Institute of Public Health - Data aspect; 2013; Zaletel, M.
- Analyzing Paradata to Investigate Measurement Error; 2013; Yan, T., Olson, K.
- Too Fast, Too Straight, Too Weird: Post Hoc Identification of Meaningless Data in Internet ; 2013; Leiner, D. J.
- Can timestamp analyses show the bottlenecks in web surveys?; 2013; Andreadis, I.
- Timing in a web based survey: an influential factor of the response rate; 2013; Paraschiv, D.-C.
- Achieving Synergy Across Survey Modes: Mail Contact and Web Responses from Address-Based Samples; 2013; Dillman, D. A.
- The Future of Social Media, Sociality, and Survey Research; 2013; Hill, C., Dever, J. A.
- Collecting Diary Data on Twitter; 2013; Richards, A., Dean, E., Cook, S.
- Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting; 2013; Richards, A., Dean, E.
- Virtual Cognitive Interviewing Using Skype and Second Life; 2013; Dean, E., Head, B., Swicegood, J. E.
- Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data; 2013; Haney, C.
- Social Media, Sociality, and Survey Research; 2013; Hill, C., Dean, E., Murphy, J.